Sample jobs/Retail
A retailer had a product list and almost no public pages that described who each line was for.
A search programme: a page map, rewritten titles, and a monthly writing block so new lines do not land only in a PDF.
What the job actually was
The retailer had products and almost no public pages that said who a line was for. Changing titles on a thin catalogue would have been an audit with nowhere to land. The block was a search programme: a page map, rewritten titles, and a monthly writing block so new lines do not land only in a PDF.
The month is separate. The programme can finish. The writing block continues only if they want the library to keep growing, at the content hourly rate times 30.
Nothing in the story is a ranking. The result is a set of pages a person can maintain, and a rule for what a new line must have before it is called public.
A composite is useful when it shows the boundary. It is not a logo and it is not a promise that your version will match.
The hourly figure is the same starting rate as the service the story belongs to.