Professional services
Proposals, policies, and a site that matches the work you already sell.
Professional services
Firms that sell advice often have a strong delivery practice and a public site that still reads like a brochure from another year. The first block is usually a business website or a landing page for one offer.
The second block, if you want it, is search: the pages that name the work in the language a buyer uses. Discovery comes before any internal tool.
Lanes that tend to fit
| Websites | Landing pages and company sites for businesses that need a clear public presence, not a theme with a logo dropped on it. |
|---|---|
| Custom software | Internal tools and a first product release, with discovery priced before product code starts. |
| Search and content | On-page search, a content model, and a monthly writing block for pages that should be found. |
The delivery practice is usually ahead of the site.
Firms that sell advice often have a strong way of working and a public site that still reads like a brochure from another year. The first block is a landing page for one offer, or a business website if several offers are real and current. Proposals assembled from old files are a symptom. The page should name the work in the language a buyer uses.
Search is the second block when you are ready to publish the pages, not only to receive a list of keywords. An internal tool waits for discovery. We will not build a practice-management system because the site felt thin.
Proof on these sites has to be something you can say out loud. A wall of client marks is not a method. If a claim cannot be stood behind, it does not go on the page.